Monday, November 27, 2006
George Orwell
"The most hateful of all names in an English ear is Nosey Parker."
Orwell George, Why I Write, Penguin Books, 2004
Orwell's Rules
i. Never use a metaphor, simile or other figure of speech which you are used to seeing in print.
ii. Never use a long word where a short one will do.
iii. If it possible to cut a word out, always cut it out.
iv. Never use the passive where you can use the active.
v. Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.
vi. Break any of these rules sooner than say anything outright barbarous.
Orwell George, Why I Write, Penguin Books, 2004
Orwell's Rules
i. Never use a metaphor, simile or other figure of speech which you are used to seeing in print.
ii. Never use a long word where a short one will do.
iii. If it possible to cut a word out, always cut it out.
iv. Never use the passive where you can use the active.
v. Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.
vi. Break any of these rules sooner than say anything outright barbarous.
Tuesday, November 14, 2006
Abstract
Aims: This dissertation intends to look at corporate advertising and how it is becoming increasingly common for organisations to sign up to websites such as YouTube and MySpace, and use them as an advertising tool. It hopes to answer several questions: Does this form of advertising invade privacy? Is it right that advertising should use social networks to reach niche markets? Is the information provided by individuals online used any differently to advertising in old media formats?
These questions shall be answered from both sides of the argument, looking at 'hits' generated by lonelygirl15, a fictional video blog, before and after it was 'exposed', compared to video posts which do not hide what they are - bands, amateur animators, directors, then comparing both to old media advertising for it's target market.
The expected results of this research are that it is becoming more prevailant for companies to use blogs and other Web 2.0 websites to reach a target market, which has supposedly been difficult to reach before. It is expected to show that the purchase of MySpace by Rupert Murdoch, was not to help develop the technology, but to use it's advertising space to promote TV series run on Fox or Sky, film made by Twentieth Century Fox, and newspapers published by News Corporation.
These questions shall be answered from both sides of the argument, looking at 'hits' generated by lonelygirl15, a fictional video blog, before and after it was 'exposed', compared to video posts which do not hide what they are - bands, amateur animators, directors, then comparing both to old media advertising for it's target market.
The expected results of this research are that it is becoming more prevailant for companies to use blogs and other Web 2.0 websites to reach a target market, which has supposedly been difficult to reach before. It is expected to show that the purchase of MySpace by Rupert Murdoch, was not to help develop the technology, but to use it's advertising space to promote TV series run on Fox or Sky, film made by Twentieth Century Fox, and newspapers published by News Corporation.
Monday, November 13, 2006
Dissertation References
Brown Andrew, “What Google knows about you”, G2 magazine, 28th August 2006.
http://www.opendemocracy.net/xml/xhtml/articles/3207.html - Brown Andrew, 24th January 2006.
Curtin Matt, Developing trust : online privacy and security, Apress 2002.
Klosek Jacqueline, Data privacy in the information age, Quorum Books, 2000.
Leigh-Pollit Piers & Mullock James, The Data Protection Act explained, Stationery Office, 2001.
Salomon David, Data privacy and security, Springer, 2003.
http://news.bbc.co.uk/1/hi/uk/2787019.stm - “E-mails you wish you'd never sent”, BBC News, 24th February, 2003.
http://news.bbc.co.uk/1/hi/technology/3033633.stm - “Privacy laws 'hamper e-government'”, BBC News, 19th May, 2003.
https://exchange.plymouth.ac.uk/intranet/computing/Public/policies/General%20Computing%20Facility%20Rules-V3.1.pdf - University of Plymouth, General rules for the use of University Computing Facilities
http://www.bebo.com - Bebo
http://www.facebook.com - Facebook
http://www.myspace.com - Myspace
http://www.ratemyteacher.co.uk - Rate My Teacher
http://www.wikipedia.org - Wikipedia
http://www.opendemocracy.net/xml/xhtml/articles/3207.html - Brown Andrew, 24th January 2006.
Curtin Matt, Developing trust : online privacy and security, Apress 2002.
Klosek Jacqueline, Data privacy in the information age, Quorum Books, 2000.
Leigh-Pollit Piers & Mullock James, The Data Protection Act explained, Stationery Office, 2001.
Salomon David, Data privacy and security, Springer, 2003.
http://news.bbc.co.uk/1/hi/uk/2787019.stm - “E-mails you wish you'd never sent”, BBC News, 24th February, 2003.
http://news.bbc.co.uk/1/hi/technology/3033633.stm - “Privacy laws 'hamper e-government'”, BBC News, 19th May, 2003.
https://exchange.plymouth.ac.uk/intranet/computing/Public/policies/General%20Computing%20Facility%20Rules-V3.1.pdf - University of Plymouth, General rules for the use of University Computing Facilities
http://www.bebo.com - Bebo
http://www.facebook.com - Facebook
http://www.myspace.com - Myspace
http://www.ratemyteacher.co.uk - Rate My Teacher
http://www.wikipedia.org - Wikipedia
